In this era of content generation and delivery, duplicate content is a normal and unavoidable by-product.
Any competent content marketer will share their narrative across as many media as they can in order to reach the broadest audience. Content marketing is the new gold.
What is duplicate content?
The term “duplicate content” usually refers to blog posts or written content that exists online under many URLs and Generally Belongs in Digital Marketing Field for Seo Point of Views More.
Contrary to repurposed content, which refers to content that has been altered or modified for use on several platforms, duplicate content is fundamentally the same thing that has been published elsewhere. You may publish something on Medium, LinkedIn, your blog, and syndicated magazines.
Why is duplicate content an issue?
There will invariably be several URL variants with the same content. In other words, there is a tonne of duplicate content spread over several sites.
Is this really a problem?
Over the past few years, various patterns have emerged. Many bloggers and marketers just copied and pasted the same information across various media since they didn’t see a problem with it. Then, everyone started sharing simply the opening or a brief summary of their blog pieces on websites like Medium and LinkedIn out of concern that Google was punishing them for duplicating material.
Users of these sites read content because they want to read the full thing at once, hence this tactic was ultimately unappealing to readers.
Is there a penalty?
Duplicate material is not subject to a penalty, although SEO problems might still arise. Google won’t rank all of the multiple URLs for your post if someone puts in the keyword or even just the title since their algorithm aims to provide searchers with a range of search results.
As a result, Google will decide which one to rank, and it could not be the one on your original website. Meaning that suddenly, instead of pushing traffic to your website, you’re sending it to Medium, LinkedIn, or another source.
That’s not ideal at all since you can’t ask this individual to engage with your other material or move them farther down your funnel. They cannot be remarketed to either. It’s likely that they will be forced to deal with LinkedIn messages rather than downloading your most recent eBook if they search for a certain keyphrase and land on LinkedIn rather than your website.
Do not be alarmed; canonicalization has arrived.
How does Canonicalization solve your Duplicate Content Problems?
Canonicalization: In terms of Google’s best practices and organic SEO, it’s not a religion, but it comes the closest to having biblical proportions.
It’s how Digital Edge distributes to several locations from a single home base by informing search engines where the master copy of your material is stored.
Nobody should forget where they came from, regardless of whether you’re pushing your material to several websites or external hubs like Blogger or Medium, etc.
To be safe, search engines should also be informed of this. Search engines will therefore be able to identify the source of your material wherever it is published.
How does canonicalization work, exactly?
If you’re really curious, it’s all accomplished by inserting a code element known as a canonical tag:
<link rel=”canonical” href=”http://example.com”>
Not interested in or unable to code?
Not to worry.
The “rel=canonical” tag and other issues are handled for you by a multichannel publishing tool so you don’t have to.
Benefits of Canonical URLs for your duplicate content
To sum up, canonical URLs are really helpful for:
- Notifies Google about the place where your content is from.
- By use of canonicalization, gives you a natural backlink.
- Improves your ranks and gives you more link authority.
Simply write, click, and be amazed at the impact your material has. However, in order to do this, you must manage your multichannel publishing from a single central tool as opposed to copying and pasting your material all over the place.
Why you shouldn’t give up on multichannel publishing?
We comprehend. The term canonicalization is complex.
Not putting duplicate content on digital magazines and websites like Medium and LinkedIn would be preferable, wouldn’t it? That sounds safer, doesn’t it? No. You no longer need to be concerned about SEO difficulties because canonicalization notifies Google which part is the original.
Additionally, you shouldn’t give up on multichannel publishing because it offers several advantages that are indisputable.
- Speak to fresh audiences
- Speak to your current audience on their favorite platform.
- Make the most of the time you spend on content marketing
- Assist you in attracting viewers
You can’t anticipate visitors to find your website on their own. Use the channels where your target audience is most likely to be located to advertise your content there.
Reusing material on social media is a brilliant idea. A YouTube video may be converted into a quick Instagram or LinkedIn clip. A blog entry may be split up into 20 tweets. However, there are several opportunities for spreading your blog entries through new media. There are hundreds of online sites that accept guest articles in every area, and many of them are more than willing to syndicate content from your primary blog.
Of course, Medium and LinkedIn both have 60 million and 303 million active monthly users, respectively.
If you don’t have to give up those channels, why would you?
How to fix duplicate content issues once and for all?
Fantastic! We wish to market our material and are no longer concerned about duplicate content. What do we do next?
- Produce fantastic stuff.
- Select the URL location that you want Google to recognize as the original, and then change this option in your multichannel publishing tool.
- Use a multichannel publishing solution to post it to your site and your external channels so that canonicalization is taken care of automatically.
- From the same central spot, modify and update your material afterward.
Conclusion
Duplicate content is a serious problem that might result in a sharp decline in search ranks and a loss of visitors. It’s 100% worth paying attention to, even if it won’t cause your website to receive penalties from search engines.
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